LADbible Group Limited, part of LBG Media plc, is a British digital publisher. Its headquarters is in Manchester and it has offices in London, Dublin, Sydney, Melbourne and Auckland. Founded in 2012 by Alexander "Solly" Solomou and Arian Kalantari, LADbible Group produces digital content aimed at young adults, claiming to reach two-thirds of 18–34-year-olds in the UK. LADbible Group publishes original and acquired content, including editorial, video, and documentary material, some of which is broadcast live. Their content covers entertainment and celebrity interviews, as well as news and current affairs. They also run campaigns on subjects intended to interest a young market, such as mental health, the environment and political matters. LADbible Group's media has five websites. Its brands include LADbible, UNILAD, GAMINGbible, SPORTbible, and Tyla, among many others. They claim to generate at least 28 billion content views globally every year. It has its own in-house creative team, Joyride, set up in 2016, who work with clients to help them reach LADbible Group's younger audience of 18–34 year-olds through creative campaigns. Wikipedia