Turn more local searchers into customers

Merchant Center can help you reach local customers at the right time on Google Search, Shopping, YouTube and more. Manage how your products appear across Google and create powerful Performance Max campaigns to promote your in-store inventory and drive sales.

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Promote your local store and products across Google in a few easy steps

Merchant Center allows you to manage your in-store product inventory across Google and drive store visits with paid advertising campaigns - all in one place.

Add your business and product information to Google

Start by creating a free Merchant Center account and providing some basic information about your store. Add your products to Google by uploading a file with information about your inventory, like product names, prices, and photos, or by linking your e-commerce website.

Promote your inventory with a Performance Max campaign

Get actionable insights to improve your campaign

User interface demonstrating a user browsing a list of their approved products successfully uploaded in Merchant Center.

Two user interface modules: One demonstrating a user creating a name and budget for a new campaign in Performance Max and the other displays the customer experience of seeing sponsored product listings on Google Search as a result of that campaign.

A user interface module displaying a list of Performance Max campaigns and the amount of store visits and store sales associated with each.

Multiply your reach and drive in-store sales with Performance Max

Reach local customers at key moments

Showcase your local store and inventory to shoppers who matter most - the ones searching on Google for local products like yours.

Increase your in-store sales and ROI

Performance Max uses Google AI to help you get more sales from your budget, optimise ROI for your campaign across all Google Ads channels, and use our real-time understanding of consumer behaviour to invest in the right moments.

An upward trending arrow icon surrounded by icons for Google products that Merchant Center users can display their business and products on, like Google Maps, Google Search, and Youtube, in a circular fashion.

Gain valuable performance insights

Stay on top of fast-changing customer needs with personalised reports that review your product’s price competitiveness, which products appear next to yours, and even how shoppers engage with your local business on Search and Maps.