Turn more online shoppers into customers
Promote your products across Google in three steps
Merchant Center allows you to manage your product information on Google and run advertising campaigns – all in one place.
Start by creating a free Merchant Center account. Then add your products to Google by linking your online store or uploading a file with information about your inventory, like product names, prices, and photos.
Multiply your conversions and drive sales with Performance Max
Reach valuable customers across Google
Promote your products across all of Google’s advertising channels with a single Performance Max campaign.
Increase your sales and ROI
Performance Max campaigns use Google AI to drive sales and maximise ROI by showing your ads to the right customers at the right time across Google surfaces.
Gain valuable performance insights
Stay on top of fast-changing customer needs with personalised insights like search trends and demand forecasts in Google Ads. Get explanations to understand performance changes and recommendations to improve your campaign.
Success stories we love
“The flexibility of Performance Max with in-day budget shifts was astounding for our Black Friday campaign.”
"Performance Max has helped us scale our business by enabling us to reach new customers across different placements that we previously hadn't been in. We're really pleased with the success we've seen thus far and are excited to keep testing new features as they become available."
“The simplicity of Performance Max has made it easy to prioritize new customers while maintaining efficiency goals.”
Frequently Asked Questions
As the next generation of Smart Shopping and Local campaigns, Performance Max is a goal-based campaign type that helps you access all of Google Ads inventory from a single campaign. It’s designed to help you find more converting customers across all of Google’s channels like Search, YouTube, Display, Discover, Gmail, and Maps.
Performance Max campaigns can be run directly from Merchant Center. For additional functionality, you can manage your campaign in Google Ads.
If you use an e-commerce platform like Shopify, Woo, WIX, or PrestaShop, you can easily sync your products and run Performance Max campaigns directly from your e-commerce platform.
In the European Economic Area, the United Kingdom or Switzerland, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.
In Google Merchant Center, Performance Max campaigns optimise for online sales. If you manage your campaign in Google Ads, you can optimise to one or more goals, such as online and in-store conversions, from a single Performance Max campaign. As a best practice, track the value for all your conversion goals. By doing this, Performance Max will maximise conversion value for your budget.
If you have a Merchant Center feed, your product images, pricing, and other details will be used to develop engaging creative for Performance Max campaigns.
If you are using Google Ads to manage campaigns, we strongly recommend providing additional assets. The more high-quality creative assets you provide for text, images and video, the more ad formats Performance Max can create and the more inventory your ad can appear on to maximise your results.
Get the most out of your campaign by following the best practices found on this page.